ENTRIES TAGGED "mobile web"

Web Performance Is User Experience

Efforts to optimize your site have an effect on the entire experience for your users

Think about how you search for things on the web. How quick are you to close a tab and go to the next search engine result if a site takes too long to load? Now consider doing that on your phone while waiting in line for your coffee order–you have even less time, so your expectations for a site to load quickly are even higher.

Web performance is user experience. Fast page load time builds trust in your site; it yields more returning visitors, more users choosing your site over a competitor’s site, and more people trusting your brand. Users expect pages to load in two seconds, and after three seconds, up to 40% of users will abandon your site. Similar results have been noted by major sites like Amazon, who found that 100 milliseconds of additional page load time decreased sales by one percent, and Google, who lost 20% of revenue and traffic due to half a second increase in page load time. Akamai has also reported that 75% of online shoppers who experience an issue such as freezing, crashing, taking too long to load, or having a convoluted checkout process will not buy from that site.

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Measuring Mobile Performance

Velocity 2013 Speaker Series: A Sneak Peek With WebPagetest and Appurify

Now that more companies have basic mobile strategies in place, they are turning their attention to the issue of performance.

Mobile developers are thinking about how fast their apps and mobile webpages load and—more importantly—what they can do to make them faster. Consumers have little patience for slow loading apps and their expectations are only going to get more stringent. This expectation likely contributed to Apple making changes so that apps on iOS 7 load 11% faster than on iOS 6.

The challenge is that measuring performance for mobile is not as easy as it is for web. Many of us have used tools like WebPagetest to assess website performance across different browsers/locations and pinpoint areas for improvement but fully functional, equivalent tools don’t exist yet for the mobile space.

This has left mobile developers ill equipped to create the highest-performing mobile apps and websites.
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Jason Grigsby and Lyza Danger Gardner on mobile web design

Jason Grigsby and Lyza Danger Gardner on mobile web design

Best practices and common mistakes in mobile web development.

In this Velocity podcast, the co-authors of "Head First Mobile Web" discuss mobile website optimization, mobile design considerations, and common mobile development mistakes.

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Mobile web development isn’t slowing down

Mobile web development isn’t slowing down

Maximiliano Firtman on mobile web development's recent leaps.

Over the last two years, mobile web development has continued its rapid evolution. In this interview, Fluent speaker and "Programming the Mobile Web" author Maximiliano Firtman discusses the short-term changes that caught his attention.

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