ENTRIES TAGGED "user experience"
Efforts to optimize your site have an effect on the entire experience for your users
Think about how you search for things on the web. How quick are you to close a tab and go to the next search engine result if a site takes too long to load? Now consider doing that on your phone while waiting in line for your coffee order–you have even less time, so your expectations for a site to load quickly are even higher.
Web performance is user experience. Fast page load time builds trust in your site; it yields more returning visitors, more users choosing your site over a competitor’s site, and more people trusting your brand. Users expect pages to load in two seconds, and after three seconds, up to 40% of users will abandon your site. Similar results have been noted by major sites like Amazon, who found that 100 milliseconds of additional page load time decreased sales by one percent, and Google, who lost 20% of revenue and traffic due to half a second increase in page load time. Akamai has also reported that 75% of online shoppers who experience an issue such as freezing, crashing, taking too long to load, or having a convoluted checkout process will not buy from that site.
Why "flow" and "context" are more important than screen size
Are we done with the Mobile First meme, yet? Can we be? Please?
Look, don’t get me wrong. I fundamentally agree with a lot of the thoughts behind the annoying catchphrase “mobile first.” For example, I agree that mobile devices are now the primary (if not only) mode of connecting for many markets. I also think that having some sort of mobile strategy is absolutely required for almost every product.
The problem is that “mobile first” often equates “mobile” with “small screen” or “responsive layout” or “native vs. mobile web.” Now, those are all incredibly important decisions. But if you’re thinking about the size of your screen or the technology you’re going to use first, you are designing wrong.
Of course, if you’ve read anything else I’ve ever written, you know that the first thing you must figure out is an important customer problem or need that your product is aimed at solving for real people. We’re going to just skip over that whole part where you get to know your most important users. But that’s always first. Promise.
Once you’ve done all that though, you need to start designing. And there are two things that you should always know before you even start considering things like screen size or technology.
Those two things are: Flow and Context.
User-Centered Design with Travis Lowdermilk
Travis Lowdermilk (@tlowdermilk) is a software developer who recently joined Microsoft as UX Designer for Visual Studio. He hosts the Windows Developer Show and advocates for User-Centered Design (UCD). Travis is the author of User-Centered Design: A Developer’s Guide to Building User-Friendly Applications.
Key points from the full video interview include:
- What is User-Centered Design and why is it important? [Discussed at the 0.16 mark.]
- How does UCD relate to HCI and UX? [Discussed at the 1.56 mark.]
- UX helps developers create engaging apps. [Discussed at the 4.34 mark.]
- Ask questions, observe users, and modify your apps based on what you see and hear. [Discussed at the 07.13 mark.]
- UCD applies to large and small companies alike. [Discussed at the 9.54 mark.]
- Users don’t always know what they want. [Discussed at the 13.37 mark.]
- Engage users even if it’s just a few. [Discussed at the 18.23 mark.]
You can watch the entire interview in the following video:
Mike Brittain on the resilient user experience.
A failure in secondary content doesn't need to take down an entire website. Here, Etsy's Mike Brittain explains how to build resilience into UIs and allow for graceful failures.
EBay for iPad lets you make offers based on the TV program you're watching.
The new Watch with eBay function within eBay's iPad app shows products related to whatever television program you're viewing. (Commerce Weekly is produced as part of a partnership between O'Reilly and PayPal.)