ENTRIES TAGGED "trend"

9 branding trends for startups in 2014

Laura Busche looks at trends through a Lean Startup lens

320_lean_brandingYour code can be clean as a whistle and your software deployment on-time, but if you’re a startup, branding is as vital to your success as any non-crashing app. The following trends are discussed through a frame of Lean Startup practices, relevant to any startup.

I sat down with the one-in-a-million Laura Busche, author of the upcoming book Lean Branding, at the recent Lean Startup Conference in San Francisco. We talked about what she sees as important branding trends for 2014. Those trends follow below, in both text and video formats.

You’ll find one additional surprise trend covered below, the video portion of which you can see in the Top Lean Branding Trends for 2014 compilation video below.

Are there any patterns within the nine trends discussed? Considered as a whole, a feeling of intimacy and intrigue certainly stand out. The intimacy element comes in the form of big brands trying to let customers feel closer to them by acting like smallish local brands, as well as the intimacy of working directly with customers to create the message of a brand (crowdsourcing) rather than lecturing potential customers about the merits of a brand. The intrigue element comes in the form of the use of images rather than words to communicate brands, playing on immediate emotional response, and also from brands surprising customers with their unusual personalities and intentional quirkiness, as well as by turning up in customer conversations to solve problems.

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Six API predictions for 2012

In the year to come, APIs will continue to transform into core business tools.

Among the key API trends to watch in 2012: enterprise APIs will go mainstream, data-centric APIs will become common, and APIs will need to be optimized for mobile apps and developers.

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