ENTRIES TAGGED "smartphones"
Android software development at a crossroads
Apps have to get bigger and more ambitious. A key question for the developer community is how do you create big, integrated, multi-functional, configurable apps for the mobile enterprise? Curiously, Facebook is providing some answers by not using HTML5 and not attempting to make a cross-platform app. Go native, go big, and go deep.
Facebook Home is a harbinger of serious mobile apps
Facebook Home has earned positive reviews—in many cases from reviewers who had tired of Facebook and the intrusiveness of Facebook’s privacy policies and practices. Facebook Home is an example of a new kind of Android software development. It spans a variety of functions as a suite of cooperating software. It uses Android’s intent filters, high-level interprocess communication (IPC), shared databases (
ContentProvider components) and remote APIs to bond together a software product that replaces many of the standard parts of Android—as they are meant to be replaced.
Facebook Home isn’t some kind of rogue hack, nor is it a “fork” of AOSP, as Kindle Fire is. Facebook Home is a tour de force of correct Android application architecture. It takes over your phone, interface by interface, always playing by the rules, and it does so for justifiable reasons: for putting Facebook’s functionality everywhere you want to perform communications and social media functions.
Moreover, Facebook Home simply can’t be done on iPhone. iOS has a specific vision of apps that is separate from system software, while Android’s frameworks are the basis of both applications and system software. Facebook Home was built with this difference in mind: It replaces key elements of the Android system user experience. It is a suite of communicating apps. The word “app” doesn’t sufficiently describe it.
Industry executives predict commerce trends, mobile shoppers are Apple users, and the genius of the barcode.
Here are a few stories that caught my attention in the commerce space this week.
Predicting the 2013 commerce space
As 2012 wraps up, industry executives are looking ahead to what 2013 might bring. In a report at eCommerceBytes, executives at e-commerce and Internet service company Rakuten pulled together five trends to watch in 2013, including increased use of video on e-commerce sites; a market shift toward specialized retailers, both brick-and-mortar and online; and the advent of curated commerce, or “shopping for a lifestyle” as opposed to shopping for individual items.
Executives also highlighted mobile integrations, noting that they expect an increase in in-store integration via apps, QR codes and augmented reality. Predicted trends also included a change in the way consumers pay: “Services like PayPal and Apple’s iTunes have already begun to centralize payments on mobile, but the next step will be services such as Square that offer sellers the ability to receive card payments with their existing smartphone and a simple plug-in device,” the report says.
PayPal president David Marcus also took a look ahead. He sees cash registers going mobile, with customers able to pay from the store aisle or even the changing room, and predicts location-aware and context-relevent shopping and payments will be more disruptive than many now expect. In the payment space, he sees mobile wallets, consumer loyalty programs and coupon platforms merging into one efficient and convenient business. He also predicts NFC will die a slow death in 2013: “it’s not solving a real consumer problem,” he writes at the PayPal blog, “and it’s not providing additional value to encourage me (or anyone else, for that matter) to change my behavior.”
In related news, Square COO Keith Rabois pulled together some predictions for what consumers and retailers can expect from Square in 2013. In an interview with CNET’s Daniel Terdiman, Rabois said Starbucks’ customers haven’t seen anything yet, that they can “expect full Square Wallet functionality” in 2013 as well as new features and “major enhancements” — Rabois said Square’s partnership with Starbucks is in its “first inning.”
Rabois noted, however, that Square is just the beginning, that “anything new that’s developed in the coming months will also be rolled out for use at every single merchant that’s part of the Square Wallet program” and that additional retail partnership announcements can be expected in the coming year. Looking further ahead? “Rabois said that the company envisions Square Wallet working ‘everywhere,’” Terdiman reports, “from personal trainers to interactions between friends to contractors working people’s homes.”
Consumers trust old school, PayPal researches online game payments, and a look at smartphone market share.
A survey by Ogilvy & Mather shows consumers trust Visa, MasterCard & American Express the most, but PayPal beats out Google and Apple. Also, PayPal researches online game payments, and a quick look at smart phone platform market share.