ENTRIES TAGGED "showrooming"
Google's stores, Best Buy's online price match, Amazon's retail domination strategies, and Square's Business in a Box.
Google takes on brick-and-mortar; Best Buy takes on ecommerce
The Google retail store rumor ignited again this week. Seth Weintraub reported at 9to5Google that “[a]n extremely reliable source has confirmed to us that Google is in the process of building stand-alone retail stores in the U.S.” to be opened in time for the 2013 holiday season. The Wall Street Journal’s Amir Efrati followed with confirmation from “people familiar with the matter,” though one of those people said it wouldn’t happen this year.
Across the board, analysts seem to think it’s a good idea. Alyson Shontell at Business Insider noted that as Google becomes more of a hardware company — with its Android devices, Google Glass, and self-driving cars — analysts say it’s time for Google to work on its brand image, which will require consumer interaction, something the company hasn’t done much of up to this point. Google executives seem to agree — Weintraub reported that retail store plans started to solidify along with plans to offer Google Glass to mainstream consumers. “The leadership thought consumers would need to try Google Glass first hand to make a purchase,” Weintraub wrote. “Without being able to use them first hand, few non-techies would be interested in buying Google’s glasses (which will retail from between $500 to $1,000).”
MCX expands sans platform, Lemon opens its API, and QR codes stage a comeback.
Here are the commerce stories that caught my eye this week.
MCX’s mobile payment vision draws in more big names
The Merchant Customer Exchange (MCX) got a boost this week as several more big brands joined the mobile payments network. Nivedita Bhattacharjee reports at Reuters that the new members include Gap, Bed Bath & Beyond, Dillard’s and Dunkin’ Brands, bringing the total to 21 publicly traded members to date.
“MCX said its platform is under development and the company is trying to focus on integrating payments with offers and promotions delivered to a smartphone. But a source familiar with MCX’s effort said the consortium is still working through an RFP process to find technology vendors to help bring its solution to market.”
Wester says MCX officials described the vision for the payment solution as including discounts and promotions, and requiring little involvement from merchants in terms of equipment and technology investments. The platform also reportedly will “take a ‘hands-off’ approach to retailer’s transaction and customer data,” which is a major factor in some retailers choosing MCX over other payment options, such as Google Wallet. Mike Cook, vice president and assistant treasurer at Wal-Mart, one of the MCX partners, made it clear this week that Wal-Mart is not interested in sharing consumer and transaction data and that that played a role in the company choosing to back MCX over Google or Isis.
One-click Facebook campaigns, PayPal redesigns, and a Best Buy exec identifies in-store mobile issues.
Payvment launches a one-click Facebook ad service, PayPal revamps its website with consumers and mobile in mind, and a Best Buy exec says in-store mobile use has a scale issue. (Commerce Weekly is produced as part of a partnership between O'Reilly and PayPal.)
Facebook buys Karma, strategies to battle showrooming, and grocery shopping gets mobile.
Facebook puts its IPO money to use, seven strategies to help retail businesses survive "showrooming," and grocery shopping sans checkout lines. (Commerce Weekly is produced as part of a partnership between O'Reilly and PayPal.)