ENTRIES TAGGED "placecast"

Commerce Weekly: The do’s and don’ts of geo marketing

Commerce Weekly: The do’s and don’ts of geo marketing

The evolution of geofences, Google Wallet's departures, and mobile carriers vs Facebook.

Placecast's CEO describes layers of context that make for rich, geo-targeted messages. Also, talent flees Google Wallet, and Facebook's IPO may make life harder for mobile carriers. (Commerce Weekly is produced as part of a partnership between O'Reilly and PayPal.)

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Commerce Weekly: Square upgrades Card Case with geofences

Commerce Weekly: Square upgrades Card Case with geofences

Square's upgrade links location and real-time, and a new survey finds mobile users are shy about buying.

Square's Card Case adds geofencing capabilities to allow merchants to tap passers-by. Oracle's new survey finds users are becoming more comfortable about sharing location data, but they're still sheepish about transactions. (Commerce Weekly is produced as part of a partnership between O'Reilly and PayPal.)

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