ENTRIES TAGGED "Marketing"
Enable indoor location services with Bluetooth Low Energy alerts
In the last couple of months, iBeacon is making a lot of noise. iBeacons are small wireless sensors placed inside any physical space that transmit data to your phone using Bluetooth Low Energy (also known as Bluetooth 4.0 and Bluetooth Smart). Using Bluetooth Low Energy (BLE), iBeacon opens up new opportunities by creating a beacon around regions so your app can be alerted when users enter them. Apple quietly rolled out the iBeacons framework as part of iOS 7, but lots of iBeacon manufacturers (Estimote, Roximity Beacons, Adomalay, Kontact etc.) are already emerging. It is going to play an important role in several areas.
PayPal preps NFC payments and eBay buys Zong to add direct billing to its toolkit.
PayPal preps NFC payments, while parent eBay buys Zong to add direct billing to wireless accounts to its toolkit. Also, the three types of social commerce and who's driving them.