ENTRIES TAGGED "interest graph"

Twitter’s Most Fundamental Value

Twitter could be so much better than an advertising company

We can now gather from Twitter’s IPO that it’s fundamentally postured as an advertising company, but its real value isn’t in advertising. Twitter’s most fundamental value rests squarely within data analytics. However, just because Twitter could make a lot of money in advertising doesn’t mean that advertising is where it should concentrate the majority of your efforts or where its most fundamental value proposition lies.

More specifically, Twitter’s most fundamental value is in the overall collective intelligence of its user base when interpreted as an interest graph. Think of an interest graph as a mapping of people to their interests. In other words, if you follow an account on Twitter, what you’re really saying is that you’re interested in that account. Even though there’s lots to be gleaned in all of the little 140 character quips associated with a particular account, there’s a good bit you can tell about a person by solely examining the accounts that the person follows.

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Investigating the Twitter Interest Graph

Why Is Twitter All the Rage?

I’m presenting a short webcast entitled Why Twitter Is All the Rage: A Data Miner’s Perspective that is loosely adapted from material that appears early in Mining the Social Web (2nd Ed). I wanted to share out the content that inspired the topic. The remainder of this post is a slightly abridged reproduction of a section that appears early in Chapter 1. If you enjoy it, you can download all of Chapter 1 as a free PDF to learn more about mining Twitter data.
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