ENTRIES TAGGED "geofencing"

Commerce Weekly: The do’s and don’ts of geo marketing

Commerce Weekly: The do’s and don’ts of geo marketing

The evolution of geofences, Google Wallet's departures, and mobile carriers vs Facebook.

Placecast's CEO describes layers of context that make for rich, geo-targeted messages. Also, talent flees Google Wallet, and Facebook's IPO may make life harder for mobile carriers. (Commerce Weekly is produced as part of a partnership between O'Reilly and PayPal.)

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